Free Rice
It's not for you, it's for the Myanmar refugees in Bangladesh. I'm not sure how the UN's World Food Programme came up with the idea, but in October of last year they launched a website called FreeRice.com in which users play a vocabulary game and send 20 grains of rice to the hungry for each right answer. The rice is sponsored by the site's advertisers.
I've always had mixed feelings about clicking for charity, not because I have anything against charity but because this seems such an odd way for us to participate in it. I think most development professionals will tell you that the best way to engage donors is by involving them in the issue in a way that fosters deeper understanding and leads to a lasting commitment. But heck, if I can send a bowl of rice to a hungry person by playing a vocabulary game for ten minutes, why not? I am really good at vocabulary games; I can rack up 300 grains of rice before you can sneeze.
In fact, maybe I should be spending a lot more of my spare time playing Free Rice. What am I doing diddling around on my blog when I could be wielding my word-hoard for good?
I'm sure this site is popular among teachers, especially English teachers preparing their students for the vocabulary portion of the SAT. (I can tell you that the words start out easy but quickly get pretty tough; I actually missed a few, and I write vocabulary tests for a living.) The activity also provides teachers with an unassailable answer to the perennial question, "why do we have to learn these stupid vocabulary words, anyway?" (To feed the hungry!)
If it's a little irritating, it's because the thoughtless ease of clickanthropy highlights the gap between the rich and poor. Our lives are apparently so valuable that only a few minutes of our time, spent playing a game (and looking at a banner ad) are worth several bites of food to someone across the globe. Shoot, I don't even have to write a check.
Fundraisers will tell you that charity is a two-way street; it affects both the donor and recipient. How will I be affected by playing Free Rice? Will it induce me to think further about world hunger? to write a bigger check at some point? to support the advertisers? Will it improve my vocabulary and help me get a better job writing harder vocabulary tests?
Maybe I can go to work for Free Rice aligning their word lists with the school vocabulary standards for Texas and California. If we could hitch the cause of world hunger to the state test prep wagons we could probably feed half of Asia.




